Pastor Coaching • Church Consulting • Multiplication • Speaking • Leadership Training • Pastor Coaching • Church Consulting • Multiplication • Speaking • Leadership Training •

Brand Guidelines · v1

KMA

Kennedy
Ministry
Alliance

The visual system for Robert & Judy Kennedy — bold, editorial, and built to move the mission forward.

01 — The Brand

Move the mission forward.

Kennedy Ministry Alliance brings decades of pastoral experience and practical strategy to churches that need a trusted outside voice — for coaching, consulting, leadership training, and multiplication. The brand should always feel confident, direct, and energetic, never timid or corporate-cold.

Services

Pastor CoachingStrategic Consulting Church PlantingSpeaking & Training Leadership Training

Reach

35+ Years PastoringDallas Area TX · LA · OK · AR

02 — Logo

KMA
KMA
Kennedy Ministry
AllianceRobert & Judy Kennedy

The primary mark is the “KMA” monogram in a solid black circle. Pair it with the stacked wordmark for the full lockup. The circle may also appear in lime on dark backgrounds.

✓ Do

  • Keep clear space of at least one “K” height around the mark.
  • Use black, white, or lime versions of the circle only.
  • Pair the monogram with Anton for the wordmark.

✕ Don’t

  • Don’t stretch, rotate, or add gradients to the circle.
  • Don’t recolor the monogram outside the brand palette.
  • Don’t set the wordmark in a different typeface.

03 — Color

Ink Black#101010
Paper#F2EFE6
Signal Lime#C9F24D
Tomato Red#D84C35
Blush#FFD8CF
White#FFFFFF

Lime is the signature. Use it for energy: tickers, primary buttons, highlight panels. Tomato red is the spark — labels, eyebrows, and accent shadows only, never large fills. Black + paper carry most of the layout; text is ink #191919 with muted #595851 for secondary copy.

Buttons

Book a Call Start a Conversation

Hard 6px offset shadow, 2px black border, square corners.

04 — Typography

Anton — Display

Big, uppercase, set tight. Used for all headlines, the wordmark, numbers, and section markers.

MOVE THE
MISSION
FORWARD

Stacking spec (refined): line-height: .9 with letter-spacing: .01em. The website ships at .78 — this looser setting gives the stack a bit more air, per request. Use it everywhere headlines wrap to multiple lines.

Inter — Text & UI

Body copy, labels, buttons, navigation. Labels are weight 900, uppercase, letter-spaced .16em, in tomato red.

Aa Bb Cc 0123

Body — Inter Regular 400. Decades of pastoral experience and practical strategy, in clear, direct language.

Label · Inter 900 · .16em

05 — Look & Feel

Signature motifs

  • Thick black borders (2–3px) frame photos, buttons, and panels.
  • Hard offset shadows (6px 6px, no blur) — never soft drop shadows.
  • Lime tickers & marquees in uppercase Inter 900.
  • Bordered photos with a slight −2° rotation for posters.
  • Square corners. Only the logo circle and pills are round.

Photography

  • Real, candid ministry moments — preaching, stage, leaders at a table.
  • Warm, slightly punchy (contrast ~1.03, saturation ~1.05).
  • Always inside a thick black frame.

Voice

BoldConfident, not loud.
DirectShort sentences.
PastoralWarm, experienced.

06 — Contact & Application

Apply this system across the website, business cards, one-pagers, slide decks, and email. The cards in this package use the same palette, the KMA circle monogram, the Anton wordmark at the refined .9 stacking, and the hard-bordered card edge.

kmalliance.org · Robert & Judy Kennedy · Dallas Area